sketch by bambang adi pramono

Signdesign didirikan pada tahun 1978 di Yogyakarta. Bidang usaha signdesign adalah design interior, design eksterior termasuk lanskape, design arsitektur, & bidang-bidang yang berkaitan dengan design. Pada tahun 1990 pusat kegiatan signdesign dipindahkan dari Yogyakarta ke Bali dengan pertimbangan bahwa Bali adalah daerah tujuan wisata yang memberikan banyak kesempatan untuk pengembangan bidang usaha signdesign ini. Sejak saat itu maka signdesign berubah nama menjadi signdesignbali.

Di awal signdesignbali menyasar hotel-hotel sebagai pasar dari produk-produk signdesignbali diantaranya : BALI Hilton International Nusa Dua Bali, Novotel BALI, Ritz Carlton, dan hotel-hotel lainnya di sekitar Bali. Pada tahun 2000 signdesignbali juga mendapat kepercayaan dari dinas perindustrik Indonesia untuk mengerjakan proyek renovasi paviliun INDONESIA Kunming Cina. Salah satu supervisor signdesignbali yaitu Bambang Adi Pramono juga ditunjuk menjadi konsultan untuk stand Indonesia pada saat perhelatan HONGKONG EXHIBITION di Cina. Sebagai pengembangan bidang usaha, signdesignbali juga memproduksi berbagai kerajinan dengan desain yang unik dan berkualitas ekspor.

Signdesign founded in 1978 in Yogyakarta. Signdesign business field is interior design, exterior design, including lanskape, architectural design, and the areas associated with the design. In 1990 signdesign activity center was moved from Yogyakarta to Bali with the consideration that Bali is a tourist destination that offers many opportunities for business development signdesign this. Since then it changed its name to signdesignbali signdesign.

At the beginning signdesignbali targeting hotels as the market of products signdesignbali include: Bali Hilton International Nusa Dua Bali, Novotel Bali, Ritz Carlton, and other hotels around Bali. In 2000 signdesignbali also won the trust of the department perindustrik Indonesia to work on the pavilion renovation project INDONESIA Kunming China. One supervisor signdesignbali namely Bambang Adi Pramono also appointed a consultant for the Indonesian booth at the Hong Kong Exhibition events in China. As the development of business, signdesignbali also produce various handicrafts with unique design and quality of exports.



A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or medical symptoms signify a disease. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence; similarly the words and expressions of a language, as well as bodily gestures, can be regarded as signs, expressing particular meanings. The physical objects most commonly referred to as signs (notices, road signs, etc., collectively known as signage) generally inform or instruct using written text, symbols, pictures or a combination of these.

The philosophical study of signs and symbols is called semiotics; this includes the study of semiosis, which is the way in which signs (in the semiotic sense) operate.

Semiotics, epistemology, logic, and philosophy of language are concerned about the nature of signs, what they are and how they signify. The nature of signs and symbols and significations, their definition, elements, and types, is mainly established by Aristotle, Augustine, and Aquinas. According to these classic sources, significance is a relationship between two sorts of things: signs and the kinds of things they signify (intend, express or mean), where one term necessarily causes something else to come to the mind. Distinguishing natural signs and conventional signs, the traditional theory of signs (Augustine) sets the following threefold partition of things: all sorts of indications, evidences, symptoms, and physical signals, there are signs which are always signs (the entities of the mind as ideas and images, thoughts and feelings, constructs and intentions); and there are signs that have to get their signification (as linguistic entities and cultural symbols). So, while natural signs serve as the source of signification, the human mind is the agency through which signs signify naturally occurring things, such as objects, states, qualities, quantities, events, processes, or relationships. Human language and discourse, communication, philosophy, science, logic, mathematics, poetry, theology, and religion are only some of fields of human study and activity where grasping the nature of signs and symbols and patterns of signification may have a decisive value.


Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawings, business processes, circuit diagrams and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design.

Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modeling, interactive adjustment, and re-design. Meanwhile, diverse kinds of objects may be designed, including clothing, graphical user interfaces, skyscrapers, corporate identities, business processes and even methods of designing.

Thus "design" may be a substantive referring to a categorical abstraction of a created thing or things (the design of something), or a verb for the process of creation, as is made clear by grammatical context.

More formally design has been defined as follows.
(noun) a specification of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints; (verb, transitive) to create a design, in an environment (where the designer operates). Another definition for design is a roadmap or a strategic approach for someone to achieve a unique expectation. It defines the specifications, plans, parameters, costs, activities, processes and how and what to do within legal, political, social, environmental, safety and economic constraints in achieving that objective.

Here, a "specification" can be manifested as either a plan or a finished product, and "primitives" are the elements from which the design object is composed.

With such a broad denotation, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject (see Philosophies and studies of design, below). The person designing is called a designer, which is also a term used for people who work professionally in one of the various design areas, usually also specifying which area is being dealt with (such as a fashion designer, concept designer or web designer). A designer's sequence of activities is called a design process. The scientific study of design is called design science.

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